The Research Of Government Platform Construction For "Micro-blog Of Jinan City"

In this big data era nowadays, information can be sent to every corner of the world by internet with unbelievable speed. Micro-blog, as a new-born, important, indispensable media, has the advantage of fast, convenient, multi-angles and also can be broadcast widely. Meanwhile, micro-blogs about government affairs arises with fate, and also developed extraordinarily in our country during the recent several years. many government departments and public servants have also registered micro-blogs, which make micro-blog a tool of commercial, communication and interaction. Therefore Micro-blogs with no doubts attracted the researchers, publishers, and also the common focus of all the public audience.Government micro-blog, compared to other media, is faster, more individual, get more in touch with people, and also, more vivid. And also because of these attracted characters, made it the distributing center of the popular will and also the popular wisdom, it opens new gate of people be connected to the politics, and also innovated in government informationization and e-government construction. At the beginning of the government micro-blog birth, it was only a social platform for self-entertainment, after the development for not so long, it has already become an extremely active information channel for public get involved into politic requirement and interest appeal. Based on the common interest and outlook, the cyber citizens always merge to build up public opinion with strong effect, to effect the government decision and also public affairs. This can also push the government to think deeper, and also innovate the social management mode. The thrive of government micro-blog is the outcome of the technique development and also the people’s needs, it has the ability of lower the doorsill for public enter the politic affairs, and the ability of making up the defect of organization in public involving, also the ability of easing the unbalancedness of the information acquiring. It is surely a strong push for the legality and scientificity for the government decisions.Government micro-blog is a new coming and speed developed topic, the construction is not mature enough, coupled with the limit of China’ straditional political system, the delay of broadcasting concept and lack for the mechanism of information supervision. All the above reasons lead to the non-standardization of the government micro-blog. When we use the platform to deal with emergency issues, the phenomenon "public opinion" tyranny is probably to appeared. Government micro-blog is facing for different kind of people, this will require the government or civil servants to use "Individualization" way for information communication. If all the information’s are government style, then the criticism will be inevitable, which will lead to the negative impact on the image of the government. Under the building of the government micro-blog, there are still many problems, for example, the unclear of the strategies, the lackness of the content, the imperfect mechanism and supervision system. During the period of our government change from management mechanism to service one, and under the background of government informatization and "e-working", government micro-blog should have the ability to improve the broadcasting and training mechanism. At the same time, government micro-blog should pay more effort to clarify the responsibility, minimize the blocked communication, make the information more transparent, and try to correct the fake information, to make the communication more effective. Should strengthen the responsibility system to realize the backward of the information, which can be helpful leading to the right way. Finally, we need to build up a complete supervise system to make a comprehensive development for the government micro-blog.This article takes micro-blog JiNan City as an example, combines with the reference study, analysis research and questionnaire researchmethod to discuss how to develop the micro-blog for government, how to build new strategy and new mechanism. Which will make the government to take the best benefit from it. Firstly, make the explanation for the government micro-blog, show the advantages, summarize the characteristics. Secondly, analyze the basic information, current status and make a detailed introduction for the main methods that have been used for JiNan City micro-blog, the introduction includes the content construction, process planning, item setup and supervisor evaluation. Thirdly, make specific suggestions according the problems the city are facing. Finally, summarize the conclusion of this article, and looking forward the development vision for the future of government micro-blog.