Research On Red Culture Communication Under The Condition Of “Internet+”

With the development of Internet technology,especially the rapid rise of mobile Internet,"Internet +" has become a national strategy,different industries are actively looking for the depth integration with the Internet."Building a socialist cultural power,focus on improving the national cultural soft power" is related to the "two hundred years" goals and the great rejuvenation of the Chinese nation to achieve the dream of China.As a kind of traditional culture,red culture is an important component of China's core value system.It is an important strategic task to build socialism with Chinese characteristics and to represent and develop the socialist culture with Chinese characteristics.At present,the academic study on the red culture of network communication mainly in the traditional mass media,the "Internet + Red Culture Communication" is relatively small,the lack of a more systematic and in-depth study.And actively explore the combination of red culture and the Internet to promote the red culture of the network spread of the spirit of the red culture is of great significance.In the information age,the Internet plays a decisive role in the spread of the red culture.The deep integration of the red culture with the Internet can rapidly increase the audience,expand the communication area and enhance the attractiveness of red culture and the effectiveness of communication.This paper summarizes the current situation and the problems of the red cultural network communication through the research of the literature,and puts forward the research topic of "Internet + Red Culture Dissemination".Fully analyzes the characteristics and development of "Internet +",as well as the law and value of red cultural transmission,and explores the reasonable way of red cultural network communication.The paper analyzes the opportunities faced by the red cultural communication from the aspects of channel,timeliness and effect,and analyzes the challenges faced by the red culture from the aspect of hardware,content,laws and regulations and environment.According to the analysis results,the paper puts forward a solution to "Internet + Red Culture Dissemination" from the aspects of promoting the renewal of the red cultural transmission facilities,promoting the ecological platform of the red cultural transmission,improving thecomprehensive quality of the communication team and ensuring the red cultural communicationThrough this study,we can promote the popularization of "Internet +",promote the sharing of resources,multi-screen,multi-screen and cross-border of red culture under the "Internet +" condition,so that this research can make the red cultural policy makers and Red cultural communicators to provide theoretical guidance and practical guidance.