Internet Communication Status And Innovation Strategy Research Of Xibaipo Red Culture

Xibaipo Red Culture born in the eve of the founding of New China.Chairman Mao led the CPC Central Committee and the Chinese People's Liberation Army moved to Xibaipo,where left a valuable revolutionary struggle experience and rich cultural heritage.Xibaipo Red Culture is an important part of Chinese red culture.The local government and the community spread Xibaipo Red Culture mainly through red tourism,news documentary and films,TV series,cartoons which use Xibaipo history as the prototype.They achieved a certain degree of communication effect.But there are imitated in these traditional ways.The rapid development of internet brings opportunities to Xibaipo Red Culture.We must pay attention to this new channel.However the current situation of Xibaipo Red Culture network communication is not optimistic.The overall size of the spread,content composition,channels and the final effect is not satisfactory.In order to strengthen Xibaipo Red Culture internet communication,first communicators need to strengthen the dissemination of consciousness,put forward the idea of communication and focus on innovation.The first is the dissemination of awareness of innovation,to learn the concept of cultural "marketing",in order to make Xibaipo spirit return to the dissemination of the center;and second,followed by the content of innovation,develop more high quality cultural value-added goods;finally strengthen the means of communication and technology innovation,try to combined with the current popular animation like cartoons,online games to attract young audiences.While using VR technology to create online virtual exhibition to improve the user experience of visitors.And also using the We Chat H5 page to get the creation of cultural marketing burst point.Through a full range of network innovation strategies to develop and prosper Xibaipo Red Culture.