The Research Of Red Culture In Social Media Communication

Red Chinese culture is the Chinese Communist Party led the people to resist aggression,ethnic,seeking national liberation,construction of a new socialist China fruit culture in the process of formation.Its mass media to the press,radio,television,film spread mainly to the spread of social media supplemented.With the advances in communication technology,social networking sites,microblogging,letters and other social media in the dissemination of culture in the process of red it will become increasingly important.Social media has a huge audience,communicate more freely,spread more accurate,diversified spread symbols,and can effectively form a cognitive surplus.However,the Chinese red culture is “on the edge” in the process of social media,the diversity of cultural transmission squeeze the space of the red culture,it is hard to fuse the communicate way of "elite" and "grassroots" due to the communication content and quality is uneven of red culture,social platform has weakness on technology which lead spread fragmentation,virtual identity.All these causes easily lead the Internet users can't cognize clearly of the responsibility and principles,so it is not equal between the transmission of red culture and the deserved benefits.To increase the effect of red culture spread in social media,firstly,establish the communication thought,increase the transmission space and strengthen the awareness of social media.Secondly,develop a good environment to transmit the red culture,enhance the interaction between media and users to build the active communication of red culture in the Internet.And standardize network monitoring in order to protect freedom of communication,resist unhealthy communication.Finally,combine the virtual network and reality world to promote the transmission of red culture,cultivate "elite" and "grassroots" talents,stimulate the awareness of communication,strengthen cooperation,transmit with the social value in order to further promote the transmission of red culture.