Study On Administrative Supervision Of Domestic TV Entertainment Programs

Since the reform and opening up,the rapid development of mass media in our country has brought about the prosperity of popular culture.Media market reform has intensified media competition.In the new media environment,the TV medium plays the role of entertainment and enhances the competition ability.TV entertainment programs have also created many problems during the boom.One is that the program is overly entertaining and takes up time for serious programming.Second,the program is not innovative enough,and homogenization phenomenon is serious;Third,the vulgarization phenomenon is serious and the program is lack of spiritual connotation.Analysis and discovery: 1.The demand of popularization has led to excessive entertainment;2.The pressure of market competition leads to homogenization of programs;3.The media pursues economic interests and causes the programming to be laity.How to regulate TV entertainment effectively is a real and pressing problem.The media management system in China requires that TV media "business nature,enterprise management" and accept the administrative supervision of SARFT.The research object of this article is the entertainment administrative regulation of SARFT.Using literature research,case study method,and referring to the related literature,the author collected a series of policy document on TV entertainment during the 16 years issued by SARFT,in order to analysis the regulatory practice on television entertainment by SARFT.At the same time,for the "entertainment order" case,the author contrast the change of broadcasting and rating conditions of provincial satellite TV entertainment programs before and after the implementation of the "entertainment order",in order to analysis the effect and shortcomings of regulatory practice by SARFT.According to the research,the regulatory policies represented by the "entertainment order" by SARFT over the years have promoted that the number of innovation programs has increased significantly and the entertainment programs have been upgraded effectively,but there are many problems such as conflicts between national media system and media market,regulatory over-administration.Based on this,this paper draws on the management of the broadcast television industry from the major developed countries in the world,and further puts forward the countermeasures for the healthy development of domestic TV entertainment programs.1.In order to satisfy the needs of TV media's marketization development,we should solve the system contradiction between the public interest of TV station and industrialization,and explore the professional reform of channel;2.We should improve the legal system of TV media and standardize administrative actions to perfect the legal basis for the supervision of domestic TV entertainment programs;3.We should live TV entertainment industry model and reward cultural innovation to promote the healthy development of TV entertainment industry.