Research On The Challenges And Countermeasures Of Chinese Current Mainstream Ideology Discourse Power

The mainstream ideology is an ideological system which reflects the interests of the ruling class.It can provide proof of legitimacy for the ruling behavior of the ruling class,integrate social forces and guide the social values.The discourse power of the mainstream ideology is closely related with the long-term stability and healthy development of a country.The mainstream ideology of our country is the socialist ideology which is based on the theory of Marxism and represents the fundamental interests of the overwhelming majority of the people.Firstly,it makes an overview of the theory of the discourse power of the socialist mainstream ideology by analyzing the connotation of ‘the mainstream ideology' and ‘the socialist mainstream ideology',explaining the basic law of development of the ideology and making a summary of the theory about the mainstream ideology of Marxism and western scholars.Secondly,it analyzes the challenges that the discourse power of the mainstream ideology of our country is facing from three aspects.Seen from the international perspective,the low tide of international communist movement has made the scientific nature of the socialist mainstream ideology encounter doubts;The social ideological penetration of the capitalist countries to our country has become increasingly wide and deep;The West has suppressed Chinese cultural soft power by the way of demonizing China.Seen from the domestic perspective,China in transition has exposed lots of social problems which have made some people's ideals and beliefs tend to be moved;The dominant position of the socialist mainstream ideology has been impacted by the diversified social trends of thought constantly;The old and rigid ways of education and publicity,which have made the mainstream ideology can hardly be internalized as the conscious awareness of the masses.Seen from the perspective of the mainstream ideology itself,its discourse power is facing the challenge from the difficulties in discourse expression and the irrationality of agenda setting.Thirdly,it proposes the realistic basis and the great importance of strengthening the discourse power of the mainstream ideology of our country.The path of the socialism with Chinese characteristics has fully demonstrated the superiority of socialism;The reform and opening up has enhanced the comprehensive national strength of our country and improved the living standard of the people,winning the hearts of all;The path of the socialism with Chinese characteristics has a good international reputation.Strengthening the discourse power of the socialist mainstream ideology is of far-reaching significance to the formation of the consensus of the socialism with Chinese characteristics,the optimization of the expression of the socialist discourse and the promotion of Chinese international discourse competence.Finally,it explores the ways of strengthening the discourse power of the mainstream ideology of our country tentatively.First,efforts should be made to promote the construction and development of socialist economy,politics and culture and lay a solid material foundation,political foundation and cultural foundation for the discourse power of the mainstream ideology.Second,the explanation of the discourse of the mainstream ideology should advance with the times,face the reality and dispel misunderstanding.The expression of the theory should be vivid,scientific and accurate sublimely.It needs not only the traditional discourse,but also the innovative discourse;not only the leading discourse,but also the popular discourse;not only the historical discourse,but also the time discourse;not only the instillation discourse,but also the interaction discourse.Third,the expression of the discourse of the socialist mainstream ideology should be optimized constantly by broadening the channel of discourse expression,innovating the form of discourse expression,advancing the strength of discourse expression,laying emphasis on the level of discourse expression.