Research On The Promotion Of The Mainstream Ideology’s Discourse Power In The Context Of We-Media

The discourse power of the mainstream ideology refers to the discourse power of Marxism and its sinicization,which is the legitimacy and authority of guiding China’s Social Construction and solving our problems with ideological discourse system of Marxism and its sinicization.With the advancement of information process,We-Media as a new form of media engender,which has new characteristics in the main body,the pattern of transmission,the speed and the subject.The communication characteristics of We-Media have a certain influence on the promotion of the discourse power of Chinese mainstream ideology.On the one hand,We-Media has brought new opportunities to promote the discourse power of Chinese mainstream ideology,it helps improve the mainstream ideology provide a new way,expand the new field,and opening new channels.On the other hand,The continuous development of We-Media has made great challenges to the authority,attraction,guidance and identity of the discourse power of the mainstream ideology.It is a major issue of Chinese Communist and Chinese Government to continue to consolidate the dominant position of the mainstream ideology and enhance the discourse power of the mainstream ideology in the information age of rapid development of media.To maintain the dominant position of the mainstream ideology,and elevate its controlling force,the ideological work of the Communist Party of China needs to change its thinking and establish a scientific ideology,needs to build up a strong team to enhance the ideological struggle ability of the discourse subject,needs to innovate content and enhancing mainstream ideology discourse identification,needs to improve ways to enrich the realization of mainstream ideology discourse power,needs to strengthen the supervision of public opinion and optimize the discourse environment.