Research On The Construction Of Discourse Power Of Mainstream Ideology In The New Era

Since the beginning of the 21 st century,the ever-changing network information technology has not only brought about great changes in the media,changed the way of learning,communication and thinking of contemporary people,but also promoted the development of economic globalization and social informatization,reshaping the living environment and new pattern of ideology.Due to their own interests,each sovereign country inevitably becomes a new battlefield of ideological confrontation in cyberspace,and the issue of ideological discourse power has become an important topic in the work of Internet ideology.On October 16,2022,the report of the Party’s 20 th National Congress once again emphasized that the situation in China’s ideological field has undergone a "overall and fundamental" change,which means that the construction of mainstream ideological discourse power in the new era has ushered in a new opportunity: The strategic deployment of the construction of a network power has clarified the goal of discourse,the construction of the ideological system in the new era has enhanced the discourse guarantee,the new leap of Marxism in China has enriched the discourse content,the innovative practice of Chinese-style modernization has laid the discourse At present,socialism with Chinese characteristics is in the historical position of the overall strategic situation of the great rejuvenation of the Chinese nation and the great changes unseen in the world in a century.Under the triple stimulation of the hegemonic impact of Western discourse,the endogenous demand of constructing concentric circles online and offline in China,and the transformation of Internet communication paradigm,China’s Internet ecology is still complex and changeable,and there are still shortcomings in Internet ideological work.The promotion of our country’s international discourse power is facing a new situation and task.Ideological discourse power is the discourse qualification,discourse influence and discourse narrative effect of discourse subject in the field of ideology,and it is the unity of discourse "right","power" and "authority".That is,the influence of discourse subject is low,the innovation of discourse content is not strong,the communication power of discourse carrier is weak,the media literacy of discourse audience is not high,and the evaluation mechanism of discourse effect is not perfect.In view of the theoretical basis and practical basis,the construction of the discourse power of the mainstream ideology of the network in the new era requires more emphasis on the combination of integrity and innovation,more emphasis on the combination of criticism and construction,more emphasis on the unity of the leading and the subject,and more emphasis on the integration of the network and reality.In terms of path selection,efforts should be made from the five aspects of discourse subject,discourse content,discourse carrier,discourse audience and discourse effect to build a high-quality discourse subject team,promote the innovation of discourse content system and discourse theme,build a discourse communication platform with the orderly participation of the whole people,pay attention to improving the media literacy of the whole people,and improve the evaluation mechanism of mainstream ideology discourse power on the Internet.Scientifically answer the questions of "who speaks","What to say","through what to say","to whom to listen","what effect to say" and so on in the mainstream ideological discourse of the Internet in the new era.