Research On The Current Situation And Promotion Of Professional Ethics Of Tour Guides In China

In recent years,the tourism industry to its own unique advantages,and constantly stimulate and promote economic development,create employment opportunities,broaden employment channels,and gradually become a national strategic pillar industries".As a vital link between tourists and travel agencies,tour guides are 42 pounds in the booming tourism industry.Good occupation morality is the tourism industry can develop healthily and long-term survival based on the analysis,moral status,occupation guide to find problems,put forward ways to improve the occupation moral quality of the tour,the tour guide occupation standard of moral behavior,to cultivate a group of professional skills,excellent moral quality guides,have underestimated the significance of the effect the development of China's tourism industry,national economy.The tour guide is the key link between tourists and tourism activities,and also the main practitioners of tourism.The professional ethics of tour guides is the behavior norms and regulations that all tour guides have to abide by in the tourism activities.Therefore,it is very important to improve the professional ethics of the tour guides,whether it is to establish a good image of the tour guide or the development of the tourism industry or the protection of the legitimate rights and interests of tourists.With the attention outside the industry,tourism laws and regulations continue to improve,and promote the full range of industry consolidation,positive publicity and other measures,the overall quality of the tour guide occupation moral guide steadily,competitive awareness is enhanced,however,the tour guide occupation moral still has many deficiencies,from the route,shopping,tour guide the main part of the tour guide service composition of these tourism activities are the tour guide occupation moral morality,affected the healthy development of the tourism industry.Through case analysis and questionnaire survey method,combining the current situation of the tour guide occupation morality,lack of moral analysis now the tour guide occupation is not easy,but as part of the tour guide occupation moral level is low,the chaos of the tourism market,the travel agency management mechanism is not reasonable,resulting in many aspects of the imperfect tourism management mechanism the.According to the reasons,ways to improve the moral level of the tour guide occupation can strengthen the guide from the occupation morals,the establishment and perfection of the salary system,regulate the tourism market order,the establishment of administrative aspects,travel agencies,media market global regulatory system three-in-one to remedy.In order to provide an effective reference for the current situation of professional ethics of tour guides in China and the promotion of research,to make a modest contribution to the development of professional ethics and even the healthy development of tourism.