Study On The Professional Ethics Construction Of Tour Guide

After the reform and opening up,China's tourism industry develop rapidly in an unprecedented period of strategic opportunities.The rapid development of the tourism industry is not only for our country's modernization construction has accumulated a solid material foundation,rich people's material and cultural life,and to a certain extent,enhance the interaction and ties with countries around the world in our country,expand the international influence of our country.The tour guide occupied an important position in the tourism industry,their professional ethics relations with tour guide service quality and tourists travel experience,ultimately determines the development of the tourism industry growth and even survival Professional ethics is the core of the professional quality of tour guide,is the lifeline of the development of the tourism industry.These problems,seriously influenced the tour guide's professional image,hindered the rapid development of tourism industry,restricting the formation of a good atmosphere in our society and the building of a harmonious society.So this article adheres to Marxist theory as a guide,using the knowledge of the ideological and political education,adopt the method of combining theory with practice by looking at the travel industry and guide the construction of professional ethics related information,tour guide's professional ethics in our country present situation has carried on the thorough analysis and research,to guide the construction of professional ethics substantial.Aims to guide the practice of tour guide job related theory research,to guide and improve the level of professional ethics,promote the sustainable development of tourism industry,but also render contributing to the moral construction of our country.This thesis is divided into four parts: First,this paper briefly describes the purpose of this thesis research background esearch significance of the research study method,and based on the data of knowledge to the current domestic and international tour guide for the construction of professional ethics research status are reviewed;Secondly,defines the related concepts and guide the professional ethics construction,this paper expounds the guide the content of the ethics significance,etc.;Again,analyzes the problems existing in the current guide the present status of professional ethics and the cause of the problem.Finally,puts forward the guide concrete countermeasures of construction of professional ethics in our country Include: perfecting the guide of professional ethics education,play a role of guide the main body of the professional ethics construction,build the tour guide professional ethics construction of long-term mechanism,create a good atmosphere of tour guide professional ethics construction measures such as,to promote China's current tour guide professional ethics construction.