Analysis On The Influence Of Network Media On Chinese Traditional Values

In recent years,it is a fact that the network has changed people's way of life,thought and behavior with the rise of the Internet media.Moreover,more and more negative news and inflow of western thoughts and customs also cause the trust crisis between government and society.In addition,China's rapid economic development in recent ten years has made people's eyes almost focused on money and interests,but ignored the bottom line of morality,thus social trust crisis also triggered.Because of the economic transformation,social transformation,the spread of western culture,the traditional and modern conflict,conflict between eastern culture and Western culture gradually surfaced,whether the traditional values are still ingrained in the hearts of the people is becoming more and more prominent in this era of information.Therefore,this paper used the data of “Survey of urban and rural social governance in China in 2015” to analysis people's attitude towards traditional values,and by age as the standard to divide the research object,finally,this paper analysis the impact of identity of the traditional values by the use of media and the influence in different age stages.This paper is divided into six parts to elaborate.The first chapter introduces the research background and significance of this paper;The second chapter mainly summarizes the relevant literature,clarifies the connotation definition of traditional values,the dimension of measurement of traditional value and the measurement method,etc.The third chapter puts forward the basic frame of this paper and the hypothesis based on the literature;The fourth chapter uses statistical software to establish regression model;The fifth chapter draws the conclusion of this article and puts forward the policy suggestions.There are three conclusions in the study.First,in the four dimensions of the traditional values,the Chinese people still maintain a higher sense of collectivism,the public's recognition of the concept of authority has been loosened to a certain extent,and the attitude of the feudal concept in the traditional society showed a significant decline.Second,the people's recognition of the traditional values has shown a trend of decreasing intergenerational in general;Third,the use of Internet media has a significant negative impact on traditional values,and as the age decreases,the influence increases.