Habermas Communicative Rationalization Theory And Its Application In Network Communication

As a representative of the Frankfurt School of Western Marxism, one of the majorschools, Habermas is undoubtedly the most prestigious contemporary Germansociologist, philosopher and thinker. In order to resolve the legitimacy crisis of capitalistsociety, he proposed the theory of communicative action, which is the core concept ofcommunicative rationality. The reconstruction of communicative rationality,rationalization is to achieve social goals Habermas Theory of Communicative Action."Communicative rationalization" Habermas's thinking also applies to social networksand networking contacts. This is because a huge network exchanges in social progress,but also produced a series of social issues, political, cultural and ethical aspects. Thispaper attempts to Habermas's "communicative rationalization" theory used in networkcommunication practice, from the height of communicative rationality provide referencefor solving various problems caused by network communication.This paper is divided into four chapters. The first chapter is the introduction. Thesecond chapter is Axxociating comprehensive interpretation of ideologicalrationalization, respectively, critical theory and Marx thought his communication theory,Max Weber's rationalization thought, early Frankfurt School conducted a comparativestudy, and from the binary opposing perspective on the rationalization of the coreconcepts Habermas'Communicative idea described in detail, and finally pointed out thesignificance of this idea a reality. The third chapter focuses on the network from apractical level exchanges this latest manifestation of communication practice wereanalyzed first discusses the definition of network communication, content and function,and to compare it with the real interaction, pointing out the characteristics of thenetwork communication, followed by a list of the current focus on networkcommunication performance of three typical irrational behavior, which are dependenton the network, network and network anomie rumors, and conducted in-depth research.The fourth chapter is to explore the feasibility and rationalization of networkcommunication to achieve an effective way, the first thought is to rationalize thepractice used in network communication Habermas'Communicative feasibility analysis,and found a solution from the minds of three network ways and means ofcommunication unreasonable behavior, try the micro, meso and macro three levels, respectively, from the reconstruction of individual subjectivity and dialoguemechanisms to improve the formation of qualified contacts and network specificationsand build three public sector networks, proposed an effective way to achieve therationalization of the network communication.