The Investigation And Analysis Of The Investment Behavior Of College Students

With the birth of Yu Ebao in our nation, The financial development of the Internet wave to the irresistible trend sweeping the whole nation. To some extent, it has changing the traditional pattern of the financial industry, along with Internet finance rising.University students as a society of main community, their investment is becoming increasingly concern in the whole society. Internet financial products such as Yu Ebao as a relatively stable investment tool have been favoured by more and more college students. The financial management consciousness and financial knowledge of how many decide to the college students' way of finance and investment, so what characteristics of investment behavior of contemporary college students?In the foundation of opportunities and challenges brought by Internet finance, The article take Yu Ebao of the main participants of college students as the research object, through the questionnaire survey of 100 students in huazhong university of science and technology in the form of random investigation, found that college students source of funds is mainly living expenses and scholarship, students put the spare money into Yu Ebao to get interest. This reflects the investment financing consciousness of contemporary college students generally increased, and the accept degree of the treasure class financial tools is gradually high. The boy is more interested in stock investment, they pursue risk premium. The girl is mainly risk avoider. Based on statistical results in this paper, finance and investment related Suggestions were put forward and the Internet financial product innovation will bring more market opportunities, lower the threshold of the Internet financial products can attract more young investors, change the use of the efficiency of funds.