Travel Website Construction Base On Tourism Behaviors Of College Students

With the development of science and technology and social productivity, continuous improvement of people's lives, people's lives tourism has increasingly become an indispensable part. Tourism consumption in total consumption in the proportion of people is increasing, and can provide effective help to the economic and social development. As a young university student population due to the base scale, highly educated, active thinking, the pursuit of fresh, strong spirit of exploration and other reasons, so that college students travel market has great potential, it is worth attention. At present, more and more students are using the site through a mobile terminal or PC terminal or via a web property to meet their travel needs. And China's current tour groups for college students comprehensive travel sites only a few, and there is imperfect information content of the site, the level of quality and service system is not perfect, the lack of targeted, personalized services and products, security assurances and legal guarantees need to be improved and other issues.Based on the Investigation and Analysis of College Students' travel behavior based on the study of the use of college students travel sites, issues and factors, obtained marketing concept and construction and development direction of college students travel sites. In theory this paper summarizes prior literature on college students use a travel website Current Status and Tourism conducted a comprehensive analysis of behavioral characteristics, enriches the travel behavior of college students, expanding the breadth and depth of travel research site, which can be future research related to aspects of reference and help. In practical terms, provide for the design and construction of promising college students and college students travel market of some travel sites as reference for the tourist market segments, develop new tourism products, and to meet the needs of college students travel and tourism guide students behavior to provide a scientific basis for respect.