Research On The Tourism Market Development Of The Travel Behavior Of College Students

With the improvement of people’s living standards, the demand ofrecreational activities like Travel is increasingly strengthened. Because of therapidly development of economic and the accelerating pace of the society,Travel becomes a good way for people to release their pressures and relax.Meanwhile, as an important part of the tourism market, more and more collegestudents use their spare time to participate in tourism activities. According torelated statistics that as of August2013, there were25colleges in Lanzhouregion, and the number of college students was up to389,000, it shows that thedevelopment of tourism market of college students in Lanzhou city has a greatpotential. But For now, although there are lots of researches on the tourism ofcollege students, this kind of research for Lanzhou region is so insufficient. Baseon this and the basis of previous studies, this study chooses Lanzhou collegestudents as the research object, uses quantitative and qualitative analysis likereasonable survey and other research methods, combined with factor analysis,correlation analysis, frequency analysis and other statistical methods, to analyzethe Lanzhou college students’travel behaviors. At last, this study sums up somegeneral characteristics in terms of Tourism preferences, Tourism attitudes,Tourism motivations, Tourism consumer behavior of Lanzhou college students.And according to the conclusion, gives countermeasures and suggestions ofTourism Market Development of college students from aspects of thegovernment, universities, other tourism enterprises and stakeholders.