A Study On Enhancing The Effect Of Ideological And Political Education In Colleges By Referencing The Communication Theories

With the development of the traditional media such as film, television, computer, Internet and smart phones and other new media technology, the emergence and popularization of human society began to enter the whole media and digital era. Social public are surrounded by vast amounts of information in, the media constantly not in changing the public life and the way of thinking even continue to affect the people's world view, outlook on life, values formation, affecting people's way of doing things and behavior principle, media to bring human life enormous benefits at the same time, its negative impact and effect can not be ignored, ideological and political education faces a challenge.The so-called media literacy refers to the ability of the public to contact the media, understand and criticize the media information and use the media for personal life and social development services. Media literacy education is to cultivate the social media, to interpret and criticize the media information, and then to use the media for personal life, social development and service ability of education. Through this kind of education, we can cultivate people's awareness and critical ability of media, which can make full use of the media resources to improve themselves and promote social development. Ideological and political education and media literacy education is a mutual influence, interaction, interactive development, media literacy education for ideological and political education to provide specific quality support, ideological and political education for media literacy education provide an ideological guarantee. Facing the ideological and political education in modern social environment, media literacy education has become ideological and political education in the new task, new way, new horizons, in reference to Western media literacy education theory and the practice foundation of the carry out localization research, under the system of Ideological and political education of values and the practice exploration.Teachers in Colleges and universities has a special role and position, to carry out ideological and political education in terms of, the object of their ideological and political education is not only, also is the ideological and political education is the majority of young students guide; and in media environment, they media is not only the audience is media of communication, in college students plays the role of "opinion leaders", the level of media literacy not only related to their own will affect the level of College Students' media literacy. Therefore, the research on the media literacy education of College Teachers in the perspective of Ideological and political education has the practical significance and theoretical value.On the basis of theoretical analysis, this paper analyzes the relationship between media literacy education and ideological and political education, and the significance of. To carry out empirical research. Through investigation of Beijing, Shanghai, Zhejiang, Sichuan Province of college teachers, understand their media literacy and media literacy education status, comparative analysis of foreign media literacy education implementation experience, put forward the measures of enhancing the media literacy education for University Teachers...