International Half Marathon Event Impact On Development Of ShangRao City

As a competitive sport, marathon events become an important item in track and field events and special events in many cities because of its extensive participation,rich commercial and high challenge. The Shang Rao International Half Marathon since the beginning of 2012 has been successfully held four sessions. After the development of the four tournaments, Shang Rao International Half Marathon has become area famous, well-known, constantly with international reputation of the set of specialization and popularization in various events. In this paper, the literature data method, questionnaire survey method, on-the-spot investigation method, expert interview method, data analysis and other methods, using interviews the acquisition of data and information to analyze held International Half Marathon of Shang Rao City politics, economy, culture and city brand effect.Marathon plays an important role on the development of Shang Rao city. In politics, Shang Rao International Half Marathon organized to enhance government ruling idea, change the way of working of government personnel, and strengthen the cohesion of the people. From the economic aspect, Shang Rao International Half Marathon held to improve the urban infrastructure, promote the optimization and upgrading of industrial structure, increase employment and stimulate consumption.From the cultural aspect, Shang Rao International Half Marathon heritage thousands of years of traditional culture, the successor of the revolutionary spirit, carry forward the red culture, cultivate healthy leisure cultural spirit of the city. From the aspects of brand communication, Shang Rao International Half Marathon main tourism brand,highlighting the Shang Rao natural human landscape, multi-level and multi-dimensional three-dimensional outward spread in Shang Rao good image of the city.The success of Shang Rao International Half Marathon held accumulated abundant large events held experience, also provides a typical paradigm for City Marathon and regional development, is a mutually beneficial relationship between the two. Shang Rao International Half Marathon held successfully promoted the development of Shang Rao City politics, economy, culture, brand and so on, also the development of Shang Rao city also nurturing promotes the healthy development of marathon. to explore Shang Rao tourism resources, especially the humanitieslandscape; sound events operation mechanism; to accelerate the development of the sports industry, and actively develop peripheral products; actively promote the implementation of the national fitness program using the marathon; changing the way we work reform event management system. Those are suggested in the paper.