Study On The Influence Of Xi ’an City Wall International Marathon On City Image

With the issuance of Several Opinions on Accelerating the Development of Sports Industry and Promoting Sports Consumption and a series of documents in 2014,and the opening of the approval rights of mass and commercial events,more and more cities are actively bidding for large-scale sports events to meet people’s growing demands for sports culture and thus promote the development of cities.As a form of national fitness,marathon can effectively drive the development of the city,stimulate economic growth,shape the image of the government and enhance the influence of the city.Xi ’an City Wall International Marathon is one of the first national sports tourism quality events,and it is an important window and breakthrough to show the image of the city.And marathon race held was just a start,as in 2021,the 14 th session of the national games is coming,xi ’an city wall international marathon competition into ten Si Yun element,its main purpose is to ancient fu nutonetm,power ten Si Yun,hold that there is no doubt in the process of provides an opportunity to the development of xi "an,show the xi ’an city image,Promote the spread of the city image.Therefore,from the perspective of CIS theory,this paper takes the influence of Xi ’an City Wall International Marathon on the city image as the research object,and uses various methods such as literature review,expert interview,field investigation,Delphi method,questionnaire survey,mathematical statistics,logical analysis and so on to define it from the relevant concepts.Build xi ’an city wall on the impact of international marathon on city image index system,after three rounds of expert amendments and grade,finally determine the inclusion three level indicators,eight secondary indicators,18 three-level index,analysis of xi ’an city wall international marathon’s influence on the city’s image,according to build index system,designed the questionnaire,A questionnaire survey was conducted among participants and spectators,and the collected data were analyzed.The research conclusions include:1.Influence of Xi ’an City Wall International Marathon on the City’s Visual Image: Xi ’an city wall international marathon promoted the improvement of the urban greening coverage and the wall around the park sports infrastructure renewal at the same time build a good traffic environment,urban historical and cultural relics and modern buildings as the characteristic markers of urban impression,marathon derivatives become city visual image transmission medium.2.Influence of Xi ’an City Wall International Marathon on Urban Behavior Image: The government’s support and attention of marathon to improve the organization and management level of the government,raised the awareness of corporate sponsorship event behavior,as a full marathon operators to improve the enterprise operation management level,improve the enthusiasm of the citizens to participate in sports and have a positive impact to the promotion of citizen quality.3.The influence of Xi ’an City Wall International Marathon on the image of the city concept: it improves the satisfaction and happiness of citizens,creates a good social atmosphere,strengthens tourists’ understanding of urban customs and habits,creates a good urban cultural atmosphere,and enriches the concept of urban fitness.4.Deficiencies of Xi ’an City Wall International Marathon in enhancing the city’s image Track bearing capacity limit behavior affects the citizens participation enthusiasm,insufficient competition theme activities affected the citizen behavior participation willingness,imperfect market development impact strength of the patronage of the enterprise behavior,event organization does not reach the designated position affect the service level of the government behavior,the media propaganda inadequate influence the spread of the city’s image.For xi ’an city wall international marathon to promote the city image is put forward the following countermeasures:quality upgrading,improve citizen behavior of participating enthusiasm,events to upgrade,improve citizen behavior intention,market operation and upgrade,improve enterprise behavior of sponsorship and event services to upgrade,promote the service level of government behavior,the media publicity to upgrade,promoting the spread of the city’s image.