The Ideological And Political Education Communication Process Of Colleges And Universities

The Internet has created the social culture space, which has changed the way of human communication, but also brought the thought of human beings profound impact, how to correctly face the impact of this is a permanent proposition. The internet ideological and political education in Colleges and universities(IIPECU) shoulders the mission of cultivating qualified socialist successors for our country. The network is easy to use, difficult to manage the IIPECU are affected by the impact. Spread academic retroactive to various of Humanities and social sciences has a long history and have gained extensive application in many fields and disciplines.It is necessary in the charge decomposition based on the principle of network communication to improve the effectiveness IIPECU. So use of network advantages, network to avoid the negative side.Make the IIPECU from the successful completion of the transition is good.From the point to the surface by means the study of propagation analysis in IIPECU at the process of communication, participation in the interactive mode of IIPECU communication.What are the characteristics of how to use these features to stimulate the educated; the basic mode of network communication and offline communication what is the difference in how to balance IIPECU between "professional" and "interesting"; when the IIPECU content is spread, whether have those communication, this communication ability of IIPECU effects, in which way to affect between the educated population; IIPECU should be how to follow what kind of management principle; facing the complexity of the network, how to use the "gatekeeper" theory to set up the communication contents are For the urgent need to solve the problem.Study on the IIPECU communication process is the communication mode and the characteristics of the ⅡPECU work.And through the computer network and the mobile terminal in the range. In order to solve the above problem, this paper introduces the communication perspective, trying to find a place to spread coupling theory and IIPECU work. This paper from the composition of IIPECU communication of 8 elements.They are education, education, education content, media, environment, noise, feedback, effect. On the basis of the two-way interactive communication mode of IIPECU. Comparison two-way interactive and traditional single indoctrination mode of transmission. After determining the mode of transmission, also need to manage effective communication is to improve communication effectiveness. The spread of IIPECU must follow the principles of scientific management, which includes content construction should grasp the "professional" and "interesting" principle, audience choice to uphold "wiped out" and "targeted" principle, operation concept to adhere to "leadership" and "effectiveness" principle. Finally attempt to propose the countermeasures to improve the effectiveness of IIPECU. We could define the strengthen education of colleges and universities of the team construction.Training qualified education group.Using the "gatekeeper" theory and to set up communication Content,optimization and integration of network communication environment.