The Study Of The Influence By WeChat On College Students' Sports Participation Behavior

Abstract:As the mainstay of the new era, college students are our vanguard units when we marching to the internet and is also what we need to pay attention to and research on. WeChat is a typical social software in social network, it still need further study the influence which rained on college students'sports participation behavior. In order to analysis the importance of social networks in sports development, questionnaire investigation, case analysis and factor analytic methods are used. The three methods are also used in exploring the radiation of sports information in social network WeChat platform, the dissemination way of sports information and its accuracy. Furthermore theoretical support is got from the theory of "six degrees of segmentation, the structural support and lars weir mode. The aim is to guide students to use WeChat platform to obtain its needed sports information and effectively improve the students'enthusiasm to sports participation behavior. Students like to use WeChat software on account of its unique function and mode of transmission. Studying the further investigation of southeast university WeChat platform, it lays foundation for guiding students effectively exercise and doing a good job in a healthy way.The results show that as follows:1. WeChat has an effect on sports participation in cognitive,emotion, interest, activities, results and evaluation.2. The sequence of College students'sports participation behavior in WeChat is sports cognition, the evaluation of sports participation, the interest of participating activities, sports participation, sports participation results and emotion of the sports participation.3. More than half of the students are using WeChat to participating sports activities, but there are still some students who don't use WeChat to realize sports participation behavior.4. Through Micro-health, the WeChat of Department of Physical Education Southeast University, WeChat to achieve the behavior of students participating in sports has become a reality. Through the guidance of teachers, it not only can guide students to evaluate sports participation, but also can effectively improve the speed and accuracy of the sports information.Suggestions:1. Focus on strengthening the impact of WeChat on the sports participation awareness of college students.2. It should strengthen WeChat public platform construction and expand the spread of sports information.3. Sports participation in WeChat needs staff participation and safeguard.4. It should improve the utilization rate of the WeChat,use WeChat platform for sports work, save human resources, improve the work efficiency.5. It would like to mark some senior personnel in number WeChat public platform, to strengthen the accuracy of the information transmission, guarantee sports social networking green and harmonious environment.