Research On The Social Influence Of Internet Rumors

With the rapid development of Internet technology and the increasing popularity of its application, the network has become a new platform for people's daily communication of new media and behavior activities. However, in addition to providing convenient and real-time services to the public, the Internet has become the best "incubator" for the Internet because of its anonymity, concealment and instant ". And once the rumors through the Internet, the spread may be an exponential growth. Them through the network, mobile phone text messages, word of mouth and multidimensional space spread, not only on the network caused by fluctuations in. At the same time, but also to promote the evolution and development of social events. When the Internet rumors of touching social contradictions, to mislead the public, the public through various media online and offline wantonly spread Internet rumors, resulting in strong social mobilization, force, and may even bring about a public gathering together, forming large-scale mass incidents, to market society, governance and public life have caused great damage. The generation, dissemination and mobilization of Internet rumors play a prominent role in the evolution of social events, and become an important mobilization force of mass behavior.To effectively explore the social influence of Internet rumors. Through an analysis of Shanxi "earthquake" events, rob salt, Beijing Wen events, such as the case of the network rumor, using library access, web browsing and other ways to collect various websites, forums, blog and micro blog data on reported rumors of rumors from formation to a climax, to decline the occurrence and development of the role of, on the basis of previous studies, combined with the characteristics of the Internet rumor of network of social influence of formulae are proposed: influence power = importance×fuzziness×breadth of spread. And by showing the spread of Internet rumors of mass incidents in the influence and role in the process, analysis of network rumor reason of social influence of the deep reasons include decreased the change of social environment, technology innovation, citizens growing demands, the credibility of the government, citizens lack of self-discipline, mass media lost fan, proposed countermeasures and suggestions of strengthening supervision, rapid response, the rumor, regulate the media, personal self-discipline, expectations for the prevention and control of government and society to bring help.