| As a social application of the new times,WeChat occupies students' cellphone.The Moments launched by WeChat is even more popular with students.Students can post their own state on Moments freely.Friends can also give comments and likes to each other.As pilots of the new times,college students are the groups which contact and use new things the most frequently.Students' participation in sports behavior is also affected by WeChat in varying degrees,which can enhance their enthusiasm for participating in sports behavior.By using literature,questionnaires,and mathematical statistics,we investigated students from seven colleges and universities in Shenyang to find out whether group identity in WeChat Moments had an impact on the participation of college students in sports behavior.And then,we studied which aspects of group identity in WeChat Moments had a direct impact on the participation of college students in sports behavior.Through the canonical correlation analysis,it is concluded that group identity in WeChat Moments has an impact on college students' participation in sports behavior.And three effective variable groups are obtained,of which the highest in the first group is 0.559.Then,through the linear regression equation and the stepwise regression,we analyzed the college students' participation in sports behavior on the various indicators of group identity in WeChat Moments.The conclusions of the study are as follows:(1)There is a correlation between group identity in WeChat Moments and college students' participation in sports behavior,which is significant.Different aspects of group identity will have a positive effect on college students' participation in sports behavior.(2)Positioning in Moments has the greatest effect on the participation of college students in sports behavior.Using WeChat Moments can take an active lead in college students' participation in sports behavior.(3)Positioning in Moments has the greatest effect on the participation of college students in sports.By merging the use of WeChat Moments and college students' ownbehavior,we can improve the enthusiasms of students' participation in sports behavior.(4)The role playing in Moments has a great influence on the process of college students' participation in sports.Teachers can help the students of different hobbies find their own groups through the establishment of WeChat groups,and then they can conduct professional analysis,evaluation and explanation on the students online so as to make them participate in the sports activities more professionally and accurately.(5)The identity has the greatest influence of feedback on college students' participation in sports.Through the rational use of WeChat Moments,students can find their own appropriate position in the circle,play their role in the group,get others positive evaluation and feedback,find their own value,and actively promote their own participation in sports behavior,and then truly turn sports participation into an important part of their own life. |
