Development Of Sinology-online Education Industry Based On An Empirical Study In China

In recent years, the development of online education is in full swing in the United States. New online education companies are set up every year, and they are constantly sought after by venture capital. There are similar online education companies in China that bring significant impacts on traditional education system and become an important force in the field of education. On the other hand, with the rising trend of sinology study, sinology education has become a new favorite of educational theory and practice in primary and secondary schools. It has important theoretical and practical significance for the combination of Chinese traditional culture and the online education industry in the era of “Internet +”, which contributes to the fulfillment of cultural prosperity under the guidance of President Xi Jinping’s proposal to further prospering Chinese culture.Through reviewing of current literature on online education and analyzing relevant business cases and practices, this paper made the following contributions: firstly, the paper analyzes the present situation of Chinese education, and further studies the existing problems in the education of Chinese; secondly, it expounds the history of development, the current situation, and the trend of online education, so as to lay a solid foundation for the research; thirdly, by studying three major business models of online education both domestically and globally, the paper analyzes both key success factors and shortcomings in the industry, with the purpose of helping to improve the national online education sector; finally, using the principles of business model design, this paper develops an appropriate business model for the sinology-online education industry and estimates possible business performance. The study provides meaningful managerial insights and execution methods for the development of sinology-online education industry in China.