Report On The Internet Market Of College Students For Consumer Finance In Guangzhou

With the significance increase in per capita income and per capita consumption level of China and under the urgent demand of situation of the investment and export-driven changing to consumption-driven economic transformation, China's consumer finance market is developing rapidly. Coupled with the rapid development of e-commerce industry continues to affect traditional financial system, also gave birth to the integration of Internet and consumer finance. A growing number of financial institutions, including e-commerce platform, P2 P platform, stage shopping platform, staging tourism platform, traditional financial institutions involved in the Internet consumer finance market, have gradually integrated into a number of life scenes of consumers. As one of the market segment, the market of college students' Internet consumer finance has been the concern of many financial institutions.The research report is based on the questionnaire survey of the demand for products of college students on the Internet consumer finance markets and demand for services of platform, complemented by future market trends as well as the content of credit risk of college students, integrated by the demand for Internet consumer finance market of college students in Guangzhou. Combined with the current development of the Internet consumer finance markets and the supply situation of college students, the report analysis the possible problems in the market of Internet consumer finance for college students as followers. Such as the fierce competition in the participants of the market, the low cost of default for college students, the high interest rate by stages, seriously homogeneous products, the low rate of product penetration in the market, technology risk of platform?the credit risk of college students and the operation risk of the control terminal and so on. Then, the report provides advice from several aspects such as the external environment, platform, and targeted college students. Make recommendations for market competitors for marketing development; also provide some theoretical references to the Internet consumer finance market of college students for standardized development.