Investigation And Analysis On The Market For Internet Instalment Of Shenyang University Students

With the rapid development of Internet technology, the rapid development of traditional consumer finance in the form and areas have undergone tremendous changes,thus, the Internet consumer financial market came into being and quickly move forward.In 2016, the Internet consumer financial market, the size of the transaction is very impressive, than in 2015 the size of the growth of 257%, and will continue to expand in the future,it is estimated that by 2018, the size of the transaction will be more than 110 billion. Internet consumer finance take the use of the advantages of the Internet itself, their quality, new products and services, enrich the different groups of financial products for the choice. In 2013, the first real sense of the college students for the phased shopping platform was born, the new generation of college students, have also been willing to try this innovation. At the same time, due to the particularity of college students,they do not have a stable source of income,and daily spending larger,many names,banks because of regulatory policies have canceled the credit card service of college students, college students have no effective channels to meet consumer demand.And for the emergence of college students staging shopping platform is just right for the solution to this problem provides a breakthrough. At the same time with the college enrollment,the increase in the number of students, the existence of this market more and more highlights their own advantages. But in the rapid development of the same time, these platforms also exposed a part of the drawbacks. Now some of the common problems between the platform is the wind control system is not perfect,the staging rate is not clear.The purpose of this paper is to analyze the development status and development direction of college students' phased consumption market and the advantages and disadvantages between different platforms.And understand our college students for this emerging platform view, use and the current platform for the existing problems and shortcomings and give the appropriate recommendations.This paper starts with the rapid development of Internet finance, and then introduces the current situation of the development, introduced the platform for college students to provide the main products and services, and also detailed analysis of the rapid development of the industry reasons. At the same time, in different platforms are also derived from several different stages of products,we also according to the different products were compared analysis, analysis of the advantages and disadvantages of different products, so that consumers can choose more intuitively.After that, I was online and offline for the major colleges and universities in Shenyang City, conducted a questionnaire survey and field interviews. After the investigation, the questionnaire was effectively recovered, and the questionnaire was analyzed and studied in detail. The college students for the college students phased shopping market attitudes and views,recognition, and what their views. Finally, summarize the views of college students and access to all aspects of information, and finally gives the platform to improve the relevant recommendations. Internet consumer financial markets not only pay attention to their own services to improve the product innovation, but also pay attention to the students in the correct view of consumption, so that the Internet consumer finance to better serve the college students, and even can become the future development of the Internet consumer market main force.