Study On Green Marketing Strategy Of Leisure Sports In Shenzhen

Since the 21 st century,especially in recent years,along with the development of our country economy and the rapid development of computer and network technology,a large number of high-tech promoted the rapid development of science and technology,people's life occurred earth shaking unprecedented revolutionary change. This change is mainly reflected in the material conditions of the increasingly rich,leisure time gradually increased,income and consumption levels increase,the pursuit of health and quality of life,haze pollution especially water pollution, air pollution and other environmental issues and "modern civilization disease" fast on the human body and mind health intrusive,and so on. At the same time,the introduction of national policies and regulations related to the importance of the sports industry is more and more big,especially a variety of leisure sports activities more and more by everyone 's welcome. The above all sorts of subjective and objective reason makes green leisure sports quietly approached the mankind comes into our lives,especially in the rapid economic development in Shenzhen, people for a more aggressive, more healthy,more environmental protection green and healthy way of life is needed. Presented to the eighth session of the Fifth Plenary Session of the concept of green background,contemporary research has great potential for development of sports and leisure green marketing.Through the analysis of the disadvantages of the traditional marketing model of Shenzhen leisure sports,and strive to find out the advantages of the development of green marketing for leisure sports in Shenzhen. Therefore,this article takes the theory of system science,green marketing,economics,leisure sports science,sports marketing and marketing strategy to support the use of literature analysis,expert interviews and experience summary method,comparative analysis and system analysis method are used to analyze more extensive and in-depth study on the green marketing activities in Shenzhen City Leisure and leisure sports to find out the existing problems of the traditional marketing mode of Shenzhen City,some targeted and practical strategies for the implementation of Shenzhen City Leisure Sports green marketing is proposed,to solve the existing problems in practice,so as to promote the green marketing in Shenzhen City,enrich the theory of green marketing at the same time in Shenzhen the implementation of green marketing of leisure sports to provide strategic guidance.