Research On The Coordinated Development Of Sports Tourism In Nanjing Metropolitan Area

Sports activities have become a part of our daily life, but compared with western developed countries, China's sports tourism is still in its initial stage of development. Nanjing metropolitan area is one of the economically developed areas of our country, metropolitan sports tourism cooperation an important part of economic cooperation, as to make some contributions to the Nanjing metropolitan area economic integration. Therefore, the research has important practical significance for the collaborative development of sports tourism in Nanjing metropolitan area.In this paper, the Nanjing metropolitan sports tourism cooperative development as the research object, combined with the metropolitan system theory and coordination theory, by using the method of literature, questionnaire survey method, interview, logical analysis and other research methods. Firstly, it analyses the Commander Officer of Nanjing metropolitan sports tourism with the development of the status quo and the development of sports tourism in Nanjing metropolitan area in traffic and sports tourism resources, cultural heritage, opportunities have great advantage; then made a empirical research on Nanjing metropolitan city sports tourism cooperative development, Nanjing metropolitan municipalities sports tourism travel development in good condition, but the degree of coordination needs to be improved. Again, analysis the development factors of determinant of synergetic in Nanjing metropolitan sports tourism, product structure factors, factors of administrative planning, the interests of the local factors, factors of marketing strategy, talent resources, these factors is focus of Nanjing metropolitan circle in the implementation of sports tourism cooperation needs to be improved. Finally, get the sports tourism in Nanjing metropolitan circle in space, sports tourism resources association degree is higher, larger collaborative space, combined with the factors affecting the development of sports tourism in Nanjing metropolitan area collaboration, proposed the corresponding countermeasure and the suggestion.