Research On The Development And Transformation Of Sports Tourism In Nanjing

In the context of comprehensive deepening reform,the State Council has introduced policies and measures to encourage and guide the development of sports industry and tourism industry,sports and tourism integration development also burst out new momentum.Nanjing,an important opportunity to track the transformation and upgrading of sports tourism,the "sports tourism" into the Nanjing new form of monitoring object(No.NJ01003013),the overall management of Nanjing global sports tourism.This paper analyzes the present situation of the development of sports tourism in Nanjing from the theory to the reality,from the macroscopic to the microscopic research path,combined with the literature research method,the expert interview method,the field investigation method and the questionnaire survey method,and according to the research result Put forward the Nanjing sports tourism transformation ideas,development strategies,countermeasures and suggestions.The paper analyzes the current situation of the research at home and abroad,and defines the related core concepts such as "sports","tourism" and "sports tourism".On the macroscopic basis,PEST is used to analyze the model,On the Development of Sports Tourism in Nanjing.Microcosmic,from the individual perception,individual participation,individual recognition of three aspects,refined into a number of questions designed questionnaire,through the questionnaire to understand the idea of micro-individual.According to the results of theoretical research,macro discussion and microcosmic analysis,this paper expounds the development path of sports tourism in Nanjing from three aspects: the idea of sports tourism transformation,the development strategy and the countermeasures.The transformation of ideas to be closely related to local conditions,to resource-oriented;highlight the characteristics of the concept of product design;build brand,shape brand personality;harmonization,adhere to the harmonious development of four aspects.Development strategy to focus on the big circle of sports tourism,do fine local cultural characteristics of Nanjing,do a good job of sports node system,and strengthen sports tourism festivals in four directions.Development measures should be improved from the following six aspects,increase government regulation and control,strengthen policy effectiveness;speed up infrastructure construction,enhance the ability to support;optimize the industrial development environment,improve service quality;mining sports tourism resources,build quality projects;Local characteristics,pushing the characteristics of resources;training professional practitioners,lay the foundation for development.