The Influence Of The Demographic Structure Changes On The Demand Structure Of Life Insurance Products In China

The demographic structure is a basic social and economic development reflection of a country.With the rapid development of the society and economy,and the successful implementation of the one-child policy,has brought big change of the demographic structure of China over the past 30 years.Nowadays the lower fertility rate,the lower mortality,the lower population growth rate is the major trend of the demographic structure,which is the significant cause of population problems such as the fast increasing of the population base,obvious appearance of the population aging trend,unbalanced distribution of the population.Meanwhile with the resumption of China’s life insurance market in 1982,the scale of business grows continuously,and life insurance products enrich constantly.With the increasing of the life insurance enterprises,life insurance industry develops by leaps and bounds,that provides various insurance services for the people.The insurance income rose by 20.02%,up to 2 trillion and 430 billion RMB yuan in 2015,of which life insurance income rose by 21.5%,up to 1 trillion and 324 billion RMB yuan.Insurance dept of China was 3.18%.And the insurance density of China was 237.2 dollars per person in 2014.It is well known that the economic development is closely related to the change of demographic structure.As one of the three economic pillars,the insurance industry has become a very important component of the modern society that depends on its special properties which is risk sharing and compensation for losses.Therefore,the change of the demographic structure will cause the significant influence of life insurance development.In this thesis,the influence of life insurance demand caused by the change of the demographic structure is the main research contents.And propound the suggestions of how to design the life insurance products according to the demand changes caused by the demographic structure change trend.The research will be the theory and practice guidance of life insurance development in China.