Research On Public Relations Management Of Local Festival Activities

With the rapid development of China’s economy and Internet media,WeChat,vi deo media and other new media is gradually being known to the public.New media a nd traditional media depth integration,we came to the whole media era.In this context,the local government’s image and public relations activities are faced with unprecede nted challenges.Based on this,we will take the local government public management theory and public relations communication theory as a guide,from the current local g overnment’s popular public relations activities------’festival activities’ of the commun ication and management.The moon in Yichun Cultural Tourism Festival spread effect and organization management as an example,in-depth analysis of the status and the f estival activities in the local government to enhance the image of the city’s public rela tions management work,to solve the problems existing in the current local governme nt festival activities in the mode of operation,in the background of new media era,pu blic relations management and innovation the image of local government------a new mode of festival activities "five party cooperation" new mode of operation.Namely: a ll media era,the festival activities should follow the scientific planning,market operat ion,strict supervision,public participation principle,with professional communicatio n company,the local government sponsored,hosted the local well-known enterprises,the strength of media cooperation.The majority of the masses to participate in the "five party cooperation" of the new management mode of operation to hold local festiv als and public relations activities.