Comparative Research On The News Report Of Tennis Channel Between Letv And Sina

In this paper, using the method of documentary, investigation, the text analysis, mathematical statistics and comparative analysis research methods, such as to Letv tennis channel and sina channel as the research object. Respectively summarized describes Letv tennis sports with sina sports related situation, etc. Through the channel Letv tennis with sina web surface comparative analysis of the characteristics of several aspects including two tennis channel format of web page layout, project, column setup, the body colour application pages, and so on. And contrast analysis of the characteristics, two tennis channel reported sources including press releases, news reports object, Letv and era characteristics in the channel of sina tennis tennis weibo, Letv with sina tennis channel communication strategy and spread the shortage problem.By Letv channel with sina tennis all aspects of the analysis found that:Letv in tennis tennis channel with sina news have their similarity, and at the same time have their tennis characteristics of news reporting. Letv with sina tennis channel on the reported respectively has its weaknesses and problems. The author through the data analysis put forward some constructive Suggestions, and hopes to Letv channel with sina tennis better development and construction, to build a more professional tennis news platform to make a little value.