| Tennis is an international sport that is popular worldwide. In China, tennis is developing very fast and attracting more and more spectators in the past ten years because of the outstanding performances of Chinese tennis women players like Li Na, Peng Shuai and Zheng Jie. Media in China are also trying to find the most suitable and effective ways to report tennis events. New media have become one of the most important ways for people to get information in time nowadays. Sina.com is one of the largest portal website in China with wide range of audience worldwide. The sports channel of Sina.com is also the most influential platform for Chinese people to get sports information. In the past ten years, tennis channel of Sina.com has made fully use of its advantages to become more professional and more influential. And now it has become the most important way for tennis funs to get first-hand tennis information.This paper is aimed at studying on reports about2004and2014Australian Open of Sina.com in order to analyze the media frame and characteristics when reporting tennis events. Besides, the paper will also try to figure out the current situation and trend of infortainment of sports news. The paper will use four methods that are the literature material method, textual analysis, mathematical statistic analysis, and case study method to research on reports about tennis grand slam. The results of the paper are:in the past ten years, tennis channel of Sina.com were making progress both in quantity and quality of reports on tennis grand slam. The number of reports on Chinese players is increasing, and journalists are paying more attention to the objective reporting and balanced reporting. At the same time, infortainment of sports news has become the inexorable trend of its development. The infortainment trend of sports news for Sina.com is still under control and this trend is helpful for its development in the future. |
PDF Full Text Request