A Study On Postgraduates' Use Intention Of MOOC

Under the background of Internet technology development and application of computers,online education grows at a high speed.MOOC is valued as a new form of online education and the famous universities build MOOC platform to conform to the trend.The platforms of MOOC are faced with the problem that how to do the extension services and compete with others.In order to make the effective instructions,the managers should know what factors have an influence on users' intention.The key part of promotion of MOOC is understand the users' intention,therefore,what're the factors have the significant relationship with the users' intention?In this study,the author intent to empirically consider the factors have the significant influence on users' intention,and give the development advise to universities and Ministry of Education.On the foundation of analysis existing papers and considering the characters of MOOC,this research explores the factors which have significant influence on MOOC users' continued use intention.Research samples are postgraduates and doctors.By literature,depth interviews and questionnaires,we extracts 22 beliefs that having influences on MOOC users' intention.Exploratory Factor Analysis classified the 22 beliefs to 5 categories.Results from regression analysis show that perceived ease of use,reputation,caring and trust have remarkable influence on MOOC users' intention.According to this literature,users' beliefs about interaction in MOOC are not significant to users' intention.Comparing with female,the male users have higher faith in MOOC platforms.Ages and education background between masters and doctors have no significant influence on MOOC users' intention.Unfortunately,the existing papers are mostly statistical and short for the studies on the influent factors of users' intention.