The Co-Creation Process Of Participation Products In Sports Tourism Events

Currently,Sports tourism becomes one of new economic growth points in Chinese economic transformation and upgrading period,has received the national attention.Product is the core part of the sports tourism,as well as the most important content of sports tourism,which sustain the relationship between the supplier and consumer.In "Content is king" era,how to produce valuable,get the satisfied product for the consumer becomes the key to survival and competition of sports tourism products suppliers.According to the co-create value theory,as consumers dominant logic of sports tourism value production,build the co-create value process of the participation in sports tourism products to satisfy the consumers increasingly diversified of the sports tourism demand,improve the competitiveness of the sports tourism suppliers.It is also providing new ideas for the sports tourism products development and sports tourism products value enhancement.Research uses the method of literature review,system analysis,content analysis,combing statistics,case analysis method,systematic and comprehensive overview of the sports tourism,sports tourism products,the value of basic concept?classification and characteristics.As the 2016 sports tourism the current sample,analyzing and summing up the sports tourism products present situation and existing problems.From the Angle of production the same as tourism product value,strengthen sports tourists consumption experience,promote the competitiveness of the product suppliers demonstrate value to create the necessity of theory application.Then,create the implementation path,from the value of the existing combined with consumer spending behavior,producer production such as theoretical basis,value chain to consumers as the dominant logic,build the value of consumers to create a path,supplier value to create a path,the interactions between them,and to form a dynamic,the value of the recycled create a theoretical framework.On the basis of the co-create value process theoretical framework,analyzes the various stakeholders involved in participation products of sports tourism and the objective orientation,build the co-create value process framework of participation products in sports tourism,and try to use Nanjing Marathon as an application case,puts forward countermeasures and suggestions for its future operations.