Research On The Mode And Path Of The Convergence Of Sport Tourism And Rural Tourism In Tibet

In the 21 st century,with the rapid development of global economy,sports tourism and rural tourism have been developed rapidly around the world,and how to make the both integrate efficiently has become a new hot research field.By using existing theory of industry convergence mode and path,and evaluating the status quo,the development advantages and main problems of the sports tourism and rural tourism in Tibet,and combining with some domestic and foreign outstanding case of the convergence development of rural tourism and sports tourism,this article focused on Tibet regional sports tourism and rural tourism convergence mode,paths,effects,development ideas and countermeasures.Hoping to find a good way and provide scientific advice for the government and companies who needs the aid to promote the development of the convergence of rural tourism industry and sport tourism in Tibet,increasing the convergence development of Tibetan sports tourism and rural tourism,to further promote the development of local economy,realizing the task of comprehensive poverty alleviation.The methods of this paper include literature research,local investigation,questionnaire method,case study,mathematical statistics method and logical analysis method.And the research object of this paper is the convergence mode and path of sport tourism and rural tourism in Tibet.At present,the convergence development of sport tourism and rural tourism in Tibet is still in the infancy and there are few mature and effective ways to integrate sports tourism and rural tourism.This paper analyzed the problems in the convergence development of sport tourism and rural tourism in Tibet,such as lagging construction,unitary products,ineffective utilization of resources,low level of infrastructure and service,and insufficient publicity.At the same time,I also studied the advantages of the convergence development of sport tourism and rural tourism in Tibet,including the policies,geographical environment,humanities and folklore,and demand.Finally giving the following conclusions:1.Dynamic Mechanism: The connection between Tibetan sport tourism and rural tourism is the basic condition for the convergence.The development of science and technology and the innovation of industrial technology drive the convergence.The continuous growth of consumers and the high-standard demand of consumers push them to integrate.The policies and environment ensure and promote the convergence in a healthy and sustainable way.Finally,the talents and the law effectively provide the guarantee for the convergence development of sport tourism and rural tourism in Tibet.2.Convergence model: There are three modes,industrial penetration,industrial cross-complementarity as well as industrial integration and restructuring,could increasingly help the convergence development of rural tourism and sports tourism in Tibet.Among them,industrial penetration and industrial cross-complementarity are relatively easy to implement,but they are seriously affected by the geography,seasons,local infrastructure and services in Tibet.Therefore,we can choose it according to the different conditions in different regions.Restructuring and industrial integration could help the convergence in a higher degree,which is more ideal and could effectively promote the development of local economy,but the success of this kind of model need the local government policy support,enterprise investment and good market environment.3.Convergence paths: This paper constructs the convergenceof sports tourism and rural tourism in Tibet in four aspects: product integration,resource integration,market integration and business integration.The product integration and resource integration is the foundation of the market integration and business integration.In addition,the construction of sport tourism town is a effective way of the convergence development of the sport tourism and rural tourism in Tibet.4.The effects: Depending on the convergence development of sports tourism and rural tourism in Tibet,it brought a large number of substantial effects to the local area.For example,accelerating the innovation of its products and services,contributing to the new relationship between industry and the enterprise organization and changing the scope of competition,accelerating the enterprise internal structure innovation,the industrial competitiveness,making it has more added value and wider profit space,and promoting more consumption and leverage amplification effect for other related industries.5.Measures and suggestions: At present,however,the rural tourism and sports tourism in Tibet is still in the primary stage,there are many problem,thus we came up with 8 solutions for these problems,such as optimizing development policy,space layout and the product system,speeding up the wisdom tourism development and construction,enhancing the level of public services,improving the image of the destination as a whole,training and introducing the professional talents,etc.,accordingly to solve the problems of the convergence development of sports tourism and rural tourism in Tibet.