Guizhou Mountain Rafting Service Quality Research

Mountain rafting as outdoor sports and leisure sports industry representative type movement,relying on natural resources in southern China,has increasingly become the masses and outdoor sports enthusiasts sought after popular outdoor sports.Rafting mountain areas belonging to leisure sports industry,and belongs to the emerging sport sports tourism economic yield point,the point of consumption is an important sport thirteen Five-Year Plan.How to improve and rafting with professional sports outdoor travel products and services become a core issue.And to solve the problem is to develop the quality of service and technical specifications to develop standardized system,the quality of service is an important basis for determining the mountain rafting service is good or bad,but also the foundation for the later construction of standardized service quality outdoor sports products.On the basis of other scholars rafting,quality of service,service quality evaluation studies on the use of the basic principles of sports management in mountainous Guizhou province empirical rafting,mountain rafting established quality of service indicators system,and in Guizhou Province,the most Representative Maling River rafting area to verify,through the rafting early,mid and late evaluation of different details,which summarizes the evaluation results based on the views of tourists,use SPSS,excel and other software-related data basic descriptive statistics,AHP weight,fuzzy comprehensive evaluation,and make recommendations accordingly QOS mountainous Guizhou Province rafting,so as mountain sports rafting tours in the development of design and development of its eco-tourism to provide a reference.The results are:1.Mountain rafting is a mountain resources as the basis of challenging water sports,mountain resources are mainly composed of streams,Church Hill,flood,etc.,refers specifically to mountain drift zone at an altitude of 500 meters above the ground,and streams gap compared large,generally the whole drift distance of 6km and straight drop of 200 meters above the drifting waters,mostly found in the mountain folds,faults hill,mountain erosion in the mountains.Requirements for very high mountain rafting river environment and open standardization need professional evaluation to be open to tourists.2.Guizhou mountain rafting services are diverse,covering transportation services,facilities,marketing,ticketing,catering,training,accommodation,insurance,bathing,health and other services products,its characteristic is reflected in kayaking and Local residents in specialty products,transportation services for the two aspects,one county to reach the rafting scenic rafting Transportation services;the second is to reach the embarkation point scenic ticket Transportation services and rafting resort parking.3.Visitors to the mountainous Guizhou drifting overall general level of quality of service,proximity satisfaction as 59.74 points,tourists generally considered good service in the early and mid-late service,the lowest score among the early rafting service,whether before drifting from traffic,safety training,property storage and orderly queuing,congestion,there are more dissatisfied with the attitude;medium services are satisfied with the intermediate level,the majority of visitors were satisfied to drift stimulating and entertaining,for drifting rescue personnel as well as the professionalism and attitude Project diversity exists not satisfied attitude;post services mainly in the bath,the follow-up of consumer items,hygiene,rest places of more satisfactory.Room for improvement mainly in the security services,facilities services,project services,training services and cultural atmosphere of respect.4,for the findings,made the following recommendations: in the early rafting service to improve the drift before training to enhance safety awareness,improve the efficiency of rescue services,improve staff awareness of service;it should pay attention to the pre-storage property upgrade facilities,improve the pre traffic Transport system,improve the quality of the queue.Late drifting to rinse bath facilities should be updated,build service rest areas;overall improvement rafting training model to enhance the degree of specialization;rich drifting subprojects,increased entertainment;positioning to pinpoint drifting,drifting looking character;create a campaign atmosphere,efforts Construction drifting province.