Study On High Quality Development Evaluation Of Mountain Tourism In Qianxinan Prefecture

The unique geological landforms and ethnic cultures of mountain tourism areas can meet the tourist needs of returning to nature and taking a vacation.Mountain tourism has become an important direction of tourism in the 21 st century.Qianxinan Prefecture has gathered rich natural,social and cultural mountain tourism resources and put forward the tourism development strategy of "prospering the prefecture through cultural tourism".Under the background of high-quality development,how to scientifically build the evaluation system of high-quality development of mountain tourism,judge the level of high-quality development of mountain tourism in Qianxinan Prefecture and propose solutions is an urgent problem to be solved.This paper selects Qianxinan Prefecture as the research object,based on literature research and field research.The first part of the study includes the research background,significance,value,literature review of mountain tourism and high-quality development,the main contents of the study,research methods and technical routes;The second part first introduces the concept of mountain tourism,high-quality development,and the content of the evaluation system of high-quality development of mountain tourism,and then combs the development theory of mountain tourism and high-quality development theory;The third part is empirical research,including the investigation and evaluation of mountain tourism resources in Qianxinan Prefecture,the analysis of mountain tourism development in Qianxinan Prefecture using ASEB grid analysis and SWOT analysis,the construction of evaluation system for highquality development of mountain tourism,data acquisition and processing,and empirical analysis;The evaluation system constructed is a "five forces" model for highquality development of mountain tourism,including vitality,effectiveness,competitiveness,sustainable development and social support.There is a target level,five decision-making levels,18 first-level indicators and 48 second-level indicators.The research shows that the weight of the decision-making level for the high-quality development of mountain tourism in Qianxinan Prefecture is: the competitiveness of mountain tourism,the vitality of mountain tourism,the effectiveness of mountain tourism,the social support of mountain tourism,and the sustainable development of mountain tourism.The greater the weight,the greater the impact on the development level;The competitiveness of mountain tourism and the level of social support have been improved year by year,the level of sustainable development has been steadily improved,and the level of tourism vitality and tourism effectiveness has declined in stages;The high-quality development level of mountain tourism in Qianxinan Prefecture shows a linear growth.According to the development level of mountain tourism in Qianxinan Prefecture and the government policy support factors,the highquality development of mountain tourism in Qianxinan Prefecture is divided into three stages: the basic stage,the consolidation and improvement stage,and the high-speed development stage.The factors affecting the development level of each stage are analyzed;The fourth part puts forward the development strategy of "innovation,coordination,green,openness and sharing" for the high-quality development of mountain tourism in Qianxinan Prefecture,the development path of industrial chain thinking as industry,differentiated thinking as products,divergent thinking as marketing,and the countermeasures and suggestions of industrial cluster,industrial integration and industrial structure adjustment.The fifth part includes research conclusions,innovations,deficiencies and research prospects.