Research On The Development Of Mountain Sports Tourism Products In Qiandongnan Prefecture

With the continuous development of the economy,people’s demand for high-quality tourism is growing,and they are paying more attention to experiential tourism,and under the normalization of epidemic prevention and control,the call for health tourism is getting stronger and stronger.As a tourism product integrating health,entertainment and tourism,mountain sports tourism has become more and more loved by people,and has become a new trend in tourism development.Therefore,it is necessary to develop more high-quality mountain sports tourism products to meet people’s good wishes for health tourism.Qiandongnan Prefecture has rich mountain natural resources and ethnic cultural resources,under the support of relevant policies,has focused on launching a series of sports tourism boutique projects.Based on it,this paper relies on the development and research of Qiandongnan Prefecture mountain sports tourism products to achieve product optimization and improvement,and finally promote Qiandongnan Prefecture as a demonstration site of Guizhou mountain ethnic sports tourism to a higher level in mountain sports tourism construction.This paper mainly analyzes the development of mountain sports tourism products in Qiandongnan Prefecture based on RMP theory,in which the "Classification,Investigation and Evaluation of Tourism Resources"(GB/T18972-2017),Carnot model and analytic hierarchy method are used as guidance.Firstly,through consulting the data and according to the "Classification,Investigation and Evaluation of Tourism Resources"(GB/T18972-2017),the mountain sports tourism resources of Qiandongnan Prefecture were sorted out and classified,which were mainly divided into natural mountain sports tourism resources and cultural mountain sports tourism resources.Natural mountain sports tourism resources include geomorphological resources,water resources,vegetation resources and climate resources.Cultural mountain sports tourism resources include ethnic and folk sports activity resources,festival resources,event resources and venue resources.Secondly,the Kano model and analytic hierarchy method were used to determine the Kano demand attributes and demand weight importance ranking of 27 mountain sports tourism demand indicators,which provided a direction for the priority of product development.Subsequently,the existing mountain sports tourism products in Qiandongnan Prefecture were sorted out and analyzed,and the differences with the resources and market demand of Qiandongnan Prefecture were analyzed according to the analysis results.In terms of resources,it is mainly insufficient development of ethnic resources,insufficient development of leisure and health resources,insufficient development of event resources and insufficient integration o-f resources.In terms of market demand,the indicators of tourist demand that cannot be or are poorly met are mainly found from emotional purposes,consumption preferences,functional characteristics and other factors.Finally,according to the results of the difference analysis,the development strategy of mountain sports tourism products in Qiandongnan Prefecture is proposed,including the construction of a composite product system,the construction of a sports tourism brandand a guarantee system for product development.