| Recently “Running” becomes the most fashion and hot topic since many races and various topical running events being held and brought in nation wide.Increasing number of people start to run and create hot topic of running.As policies of nationwide fitness program that issued and propelled by central government,supply of sport products and services grows.Government is trying to make sport industry the strongest factor of economic transition.To accelerate development of people's sport and athletics and to satisfy people's growing demands of sports is the new direction of national sports.At the background of the Internet plus,the emerging running ecosystem of sport brand NIKE-NIKE+ RUN CLUB is the representative of combination of the Internet and running industry.Until now,over 10,000 people has participated NRC events,and the number of loyal runners in Shanghai have passed 1000.NRC already had good quality of communities and mature operating system overseas.Since NRC is brought in as the most fresh sport system,NRC has an excellent opening at Beijing,Shanghai,Guangzhou,Hong Kong and Taipei.NRC is engaging in combining digital products and professional coaches and training programs,to help runners archive their training goals finally.The appearance of this kind of running eco-system conforms to the demands of development of running industry in our country.Also it provides new angle to sports brand and sports system development.This article stands on background of above,from the perspective of evaluation,adopted the methods of documentary,questionnaire survey,factor analysis,interviewing,the Delphi method and mathematical statistic to evaluate consumers' participation situation from information collect from events.To analyze data by factor analysis and mathematical statistic,get know NRC eco-system operating effect,to compute score of all the factors and finally to evaluate the all around situation by scores.NRC's fast development is not only market's necessarily direction,but also raise higher request to it.This article's evaluation of NRC running eco-system is not only promote NRC's self-perfection but also offer data support for further NRC operation,furthermore,it sets up an example to other brands.Running as an important part of sports industry development in our country,it has vital status in sports industrial chain.Development and optimization of running industry is a good approach to drive other sports industries' development and transition,and finally realize national process of sports industrialization. |
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