| Basketball has become one of the favorite sports of contemporary college students,it can not only physical health,enrich the cultural life of the university campus,but also contribute to high-quality progressive and spiritual development,and this is the spirit of sports and cultural campus spiritual culture indispensable.In modern society,the development of sports in the increasingly inseparable from the strong support of the economy,with the sports business degree deepening,sports and getting closer economic ties,business activity has penetrated into the field of sports.In the promotion process sports advertising products and services,but also for the spirit of sports culture more or less publicity and promotion.Various sports advertising genre,living,thinking and behavior of the audience,has some guidance and influence played a role.Businesses in the widely promote universal sport,but also received wide attention the student population.In different forms of advertising media sport,although economic activity is a commercial nature,but also showed more of the spirit of sport and cultural representation.Sports advertising has become a means to spread the spirit of sport’s most influential culture.College students are an important concept sports advertising audience,sports advertising concept of information dissemination are always affected their sporting spirit culture.Sports advertising concept dissemination of information is increasing,an important role in improving the literacy of college students sports.China Youth constitution has been a continuous decline in twenty years in a row,the students physical decline,mainly physical decline,physical decline,in the spirit of the culture of college sports,college students do not pay attention to the vast majority of sports activities,and does not advise parents to spend too more time in sports,but sports advertising is everywhere,whether it can really inspire college students recognize the spirit of basketball culture is the focus of this study.Sports advertising charm mainly from internal excitation college students interested in sports,and thus to develop conscious exercise habits,develop tenacity,because sports advertising has a subtle effect,resulting in a wide range of trends in the world of globalization,for national sports spiritual culture done a very good interpretation.Students also from deepened understanding of culture.Some pictures of the sports stars sports advertising,sports magical color zoom,prompting college students sports stars,sports from love,worship to imitate,to a certain extent,the expansion of the sport in the student population in the spread.Sports advertising extremely attractive and sports butterfly effect caused wide concern in college student population,prompting Strengthening students’ physical and cultural exchanges and learning in university life,while promoting the formation of their sport lifestyle,physical and mental growth and those for college students develop lifelong sports habit is useful for promoting the implementation of the full name of the fitness program and imperceptibly train students to establish a correct outlook on life,values,and lay a good foundation.Through Nike Basketball Sports Information Worldwide advertising concepts,one of the most influential example for analysis,in order to explain the meaning of the concept of college basketball and Nike basketball spiritual and cultural information,advertising concepts and describes its structure,forms of communication,features and function.In college campus environment,college students around the concept of Nike basketball advertising information to create a special spirit of sport and cultural belonging to university students,including sports concept with suitable,sports knowledge,self-training,basketball spirit,sports ethics.Through literature,questionnaire and mathematical statistics and other methods to summarize the results of the survey,summarized the following conclusions:1.College basketball is a student-centered spiritual and cultural campus-based,basketball and cultural activities as the basic form,in order to shape the campus atmosphere,and promote the health of students,students and the development of the fundamental purpose of the whole,in order to enhance the core competitiveness of the highest school pursuit of a campus culture phenomenon.College Basketball is actually a spiritual culture,college students watch and participate in basketball-related activities,the formation and have about basketball thoughts,ideas,values,consciousness and behavior.2.By receiving information on the vast majority of Nike basketball advertising concepts students have established a solid and correct idea of basketball,college basketball mentality has been mobilized,and the basic formation of active exercise habits.With Nike basketball media advertising concept quickly spread information in university,college sports gradually changed the original concept into a positive self-conscious to participate in basketball workout,but also for their knowledge of basketball,basketball spiritual and moral aspects of sport also benefited from this exercise will not only benefit students and get to feel the joy of sports achievement,but also exercise the will and spirit of college students cultivate a spirit of collectivism first.3.Due to the company under the Nike sports worldwide attention due to carry out a series of basketball camp,basketball Tournament,organized basketball star basketball carnival and visit activities to participate in and watch the activities of university students in the process of not only learn more more domestic and basketball culture,improve their sports concept,but also increase the level of appreciation at the event,rich entertainment of school life,improve their technical and tactical basketball,basketball exercise stimulate greater interest,thus boosting the surrounding classmates and friends and spread the correct concept of active sports.Basketball has become one of the sport’s most popular contemporary college students,it can not only physical health,enrich the cultural life of the university campus after school,but also helps to develop the quality and spirit of the noble and progressive,these basketball spiritual culture is the spiritual and cultural campus construction indispensable.Nike basketball advertising information for the promotion of the concept of college basketball spiritual culture plays an active role,in this study,to further strengthen the spirit of college basketball culture,creating a strong campus basketball atmosphere,have a profound and positive reference. |
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