To Hold International Sports Events To Promote The Image Of Huangshan City

The success of the Beijing Olympic Games reinterprets the national image of China,which made the world have a new understanding of China.As a tourist city,Huangshan City enjoys a high reputation both at home and abroad.In recent years,Huangshan City has been actively bidding for and hosting international sporting events,focusing the attention of the media,attracting more attention to Huangshan City,which plays a very important role in promoting the rapid enhance the city image of Huangshan City.How will tie the international sports events and the image of the city of Huangshan City together,to maximize the use of international sports events to enhance the image of the city of Huangshan City,is an important topic in front of Huangshan City managers and decision makers.Based on the status quo of Huangshan city,international sporting events held in Huangshan city as the research object,through the literature data method,questionnaire survey method,interview method and mathematical statistics methods,the author conducts research and analysis from the three aspects of Huangshan City's international sports events perception image,visual image and behavior image on the image of the city of Huangshan City,and draws the following conclusions:(1)The international sporting event held in Huangshan City is positive for the promotion of the city image of Huangshan City,and most people are satisfied with it.(2)Huangshan City hosted the international sports events not only promoted the construction of the Huangshan City cultural landscape and the natural landscape and protection,make the city more beautiful scenery,but also enrich the connotation of Huangshan City City,and expand the visibility of Huangshan City.(3)Huangshan City hosted international sports events,while improving the overall quality of Huangshan City residents,but also to encourage more residents to participate in sports,to promote the development of national fitness activities in Huangshan City.(4)The international sporting event held in Huangshan City promoted the development of Huangshan City's sports industry,improved the management ability of the government,which reflected the diligent and efficient administrative concept of the government.(5)Huangshan City is currently a shortage of sports talent,there are still many problems in the operation of many games,which also forced the government to increase the training and introduction of sports talent to a certain extent.