Analysis Of Information Dissemination Mode Of Government-based Microblogging Based On Online Social Network Structure

With the development of information technology,the Internet has gradually from the Web1.0 era(network-people),the network is only the information provider,Web2.0 era(people-people),the network is the platform,the transition to the Web3.0 era-network-people),the network becomes the user needs understanding and the provider.As a typical application of the Web3.0 era of microblogging is its rapid development trend occupies a place for the Internet,and government microblogging as a new tool for the exchange of officials and civilians are also mushrooming increasing.Based on the theory of statistics,information science,sociology and other disciplines,this paper uses the method of literature analysis,descriptive statistical analysis,correlation analysis,social network analysis and other disciplinary methods to Sina in the official certification of the higher influence The government microblogging as the object of study,from the basic characteristics of government microblogging,behavioral characteristics and relationship characteristics of the three aspects of the government microblogging made a basic descriptive analysis,analysis of the government microblogging with regional uneven distribution,the government The number of microblogging concerns affects the basic characteristics of the microblogging,and analyzes the characteristics of the social network and the characteristics of information dissemination from the three aspects of central,core-marginal and cohesive subgroups,Analysis of the government microblogging to "the Ministry of Public Security to play four black and four victims" as the representative of the public security agencies microblogging,"Beijing release" as the representative of the government agencies microblogging in the entire government microblogging social network core position,the rest Local microblogging,microblogging industry in the social network on the edge of the location,in the government microblogging operations to achieve good results also need to get the same industry,with the region or even cross-industry microblogging attention,but also need to other microblogging attention.Based on the above analysis of the structure and mode of social network structure and communication of government microblogging,it is helpful to understand the local network structure of government microblogging and provide important theories for government agencies to establish government microblogging model,scientific operation and management of government microblogging Basis and advice.