Study On The Guidance Of Contemporary College Students' Fashion Values

Fashion is the product of human social development,is the material conditions of social material conditions at that time an objective reflection,and with the development of the times and constantly changing.Although the performance of fashion for a certain material changes,but people in the creation of fashion,fashion and practice in the process of fashion is bound to form a fashion attitude,view and value judgments and other concepts.In the contemporary era,due to the in-depth development of the socialist market economy since the 18 th century,the new historical conditions such as the Internet and the new mobile electronic technology combined with the universalization of the world economy,culture and values make it fashionable Features affect the way of life,way of communication,way of thinking for college students to contact fashion,imitation fashion,creating fashion opened up a new starting point and platform.This also makes the students on their own role and value,as well as fashion awareness,views,attitudes appeared new confusion and problems.The article first elaborates on the related concepts involved in the research questions,such as fashion,values,fashion values and so on,as well as the characteristics of contemporary fashion,and explains the contemporary college students' fashion values and guiding goals,and the foundation of the socialist core values To guide the university to correctly understand the fashion,practice fashion,to establish the guiding ideology of college students fashion values.And then constructs the theoretical basis of solving the problem and solving the problems from the three aspects of Marxist values theory,sociological theory and "beauty" theory.The accurate grasp of the concept and the construction of the theoretical basis are the key to explain the problem and solve the problem.Thirdly,in the fashion values to guide the target as a measure,through the questionnaire survey and data statistics and college students fashion values of the actual analysis of the positive role of fashion and the existing problems and causes.Because fashion is the necessary factor of social development,its impact on college students is bound to be dialectical,including the lack of rational knowledge,the impact of excellent traditional culture and mainstream values,as well as the associated self-values lost and fashionable pursuit of material And other issues.The analysis of the causes is mainly from the characteristics of society,schools and college students.Finally,it is directed against the problem and the reasons and to guide the target for the direction of the guide.The diversity of fashion itself requires ideological and political education to guide college students' fashion values not only from the macro aspects of accurate grasp of the objectives of the goal,but also to construct specific guidance measures to achieve the effectiveness of value education.