A Study On The Effectiveness Of College Students’ Ideological And Political Education From The Perspective Of Big Data

Big data is a new frame and new technology designed to obtain more valuable information from varied and massive data.It is one of the most focused concepts in Information Technology after Internet of things(IoT)and cloud computing.China’s understanding of big data started late,but with the rapid development of big data,the state pays more attention to its value.In August 2015,Notice of the State Council on Printing the Platform for Action to Promote the Development of Big Data《国务院关于印发促进大数据发展行动纲要的通知》clarified the guiding ideology,goals and tasks of the development of big data,which marked big data has become an important strategic resource.In 2016,National Development and Reform Commission also issued Notice of the Organization and Implementation of Promoting the Development of Big Data in Major Projects《关于组织实施促进大数据发展重大工程的通知》,Three-Year Work Program on Promoting the Development of Big Data(2016-2018)《促进大数据发展三年工作方案(2016--2018)》and other supporting policies.The importance that Chinese Communist Party and the state attach to,shows that big data has become the forefront of national competition,as well as commercial competition and industrial innovation.Colleges and universities,as educational and training hall,their teachers and students’ideological awareness are more active,and their ability to accept new things is good.In the big data perspective,college students’ideological and political education encountered good opportunities and challenges,how to effectively seize the opportunity to develop ideological and political education,and deal with challenges calmly,to effectively use big data to analyze and study students’ideological,psychological development,and continuously enhance the effectiveness of ideological and political education,is not only an effective way to solve the problems existing in students’ideological and political education,but also a strategic subject to be explored urgently to improve the comprehensive quality of college students.Based on this,the thesis analyzes the role of big data in the process of improving the effectiveness of college students’ ideological and political education from theperspective of big data.The thesis is studied from four parts.The first part,as the basis of the thesis,mainly includes the background of the topic,research significance,research status at home and abroad,research ideas and methods,the theoretical basis of the thesis and the important point and innovative points of the study.The second part,understand the meaning,characteristics and interrelations between big data and the effectiveness of college students’ ideological and political education.The third part,through the questionnaire analysis of big data using in the effectiveness of ideological and political education,the thesis specifically states the opportunities and challenges that big data brings in the effectiveness of ideological and political education.In the fourth part,aiming at the challenge of big data in enhancing the effectiveness of college students’ ideological and political education,to explore countermeasures that big data can enhance the effectiveness of college students’ ideological and political education.First is to know big data,establish big data thinking and big data concept;second is learning big data technology,to give full play to the role of big data in college students’ ideological and political education;finally,using big data to innovate educational mechanisms,to enhance service quality of big data through concrete measures,to make full use of big data in enhancing the effectiveness of college students’ ideological and political education.