Consumerism Horizon,Mass Culture Research On The Influence Of Female College Students' Consumption View

The relationship between consumerism and modern mass culture is becoming more and more close,especially the new media network culture continues to emerge,which has played a very important role in boosting of the spread of consumerism.With the infiltration of consumerism,the commercial and pan entertainment of mass culture become more and more prominent.In modern society,consumerism and mass culture conspire together.Under the driving of economic interests,mass culture takes consumption as its goal and constructs its content around the consumption of its own products.This paper,film and television,reality TV,web,network expression popular mass culture content such as package,five universities in shaanxi province through the female university students about popular culture consumption consciousness and consumption behavior of empirical analysis,to explore the context of consumption,popular culture form influence the manifestation of contemporary female college students' consumption idea and reason,finally gives the point on the relationship between the consumer and mass culture careful evaluation,as well as certain consumerism with the mass culture notion of liberated the female college students,and be wary of female college students bring cultural consumerism negative consumer behavior,from the ideological and political education,school,family,peer education,network media,female students for the five aspects such as their corresponding countermeasures to guide.