A Research On The Consumption Conformation Of College Students Under Consumerism's Impact

The consumption problem of college students is always focus of social interests and academic research, different researcher have analyzed and discussed it further from perspective of economics -. sociology -. psychology. With the social economic development, when consumption has become an economic-cultural behavior from a mere economic behavior to meet survival need of individual, many research economic-oriented increasingly display localization and parochialism, facing contemporary consumption problem. Especially when our country started to practice open policy at the end of the seventies of the 20th century and participated in globalization process, meantime western consumerism culture is introduced to our country gradually and have a very great impact on consumers of our country, it is very important to process demonstration analysis on consumption conformation of college students and analyze culture meaning of consumption.The first of thesis—preface review the relevant theoretical research and theories about consumption and summarize college students' consumption actuality of our country. At one time, significance and project of thesis also is defined in the first part.The second part mainly review historical development course of consumerism culture, and particularly discuss society x economy > culture background of consumerism, and hackle important characters of consumerism. In order to establish theories base for demonstration analysis, I briefly introduce "leading culture" theory.The third depict consumerism's development status of our country, and taking city resident of our country for example, analyze how consumerism influence city residents' consumption and emphasize cultural independence of consumerism and reveal non-economic factor of consumerism prevalence.The forth make sure obvious consumerism liability of college students' consumption by using "consumerism liability index" based on questionnaire about wuhan college students. Aiming at negative effect resulted in by consumerism behavior of college students, thesis put forward relatives counter measures.The last part draw a simple conclusion of whole-length content.