The Study On The Characteristics Of Campus Football Competition Micro Communication

With the rapid growth of the mass data,cloud-computing,and the mobile Internet,the communicating pattern tended to be more mobilize.The micro-communication has became the major information transmission.As a typical case of micro-communication,the most famous mass-sports competition,who is the king,has given participates an outstand impression for it's marvelous online communication presentation.This paper analyzed the micro-communication of “Who is the king” by the methods of literature review,data analysis and expert interview.Based on the 5W theory,this paper indicated that in the communication subject,ZhongShi sports in charge of managements of the communication,the members of the group are flattery,young,and having comprehensive skills.The staffs are under the great pressure and using the brainstorm meeting to discuss the communication topics.In the content of propagation,the group delivered a amazing events communication through updating frequently,making various of content by interesting news and GIF.In the communication media,the micro-propagation shows the advantage of the convenience and high user participation.In the communication audiences,the users can get high qualified experience from the events brand,they not only can get information from the media,but also learn the positive media agency during the events.In the communication effect,the micro-propagation should promote the communication result by cooperating the TV program Time,improving the quality of the content and the title and using famous idols to attract more attention from the users.In terms of the who is the king on campus,following suggestions are given — Attaching great importance to online-communication;Cater to teenagers ' reading preference;Enhanced the co-branding and media cooperation;To promote the content operation;To rich the type of the media to make better communication effect;To educate the teenagers' by micro-communication.