Research On The New Media Recruitment Strategy Of Jiangxi Higher Vocational Colleges

In order to expand economic and solve the employment problem,at the end of twentieth Century the higher colleges began to expand enrollment,after twenty-first Century,the rapid development of higher education institutions,training a large number of high-quality,highly skilled professionals,as China however,with the continuous expansion of higher education,vocational college students situation,the difficult problem of enrollment in Higher Vocational Colleges widespread.On the one hand,the emergence of a large number of higher colleges,tilt the educational resources,resulting in greatly reduced the quality of higher vocational colleges,many students do not want to make the higher vocational college;secondly,its construction is not at the same time the development of higher vocational colleges,enrollment policy and media also makes the inappropriate choice of Vocational Colleges Admissions to one disaster after another.With the rapid development of the Internet,the network media has gradually been more and more attention,and it is becoming a new window for college students.Changes in the application of the network media also requires the recruitment of students must select the appropriate network media,master the characteristics of the network media,to make a reasonable and effective recruitment network media selection strategy.The enrollment staff on the network media characteristics and the effect of cognitive limitations,for students understanding of network media preference due to insufficient enrollment in the target,the effectiveness of fuzzy selection,single,lack of scientific evaluation of the network media,the network media selection by experience and publicity is low or not according to the running costs caused by waste.Therefore,property,advantages of various types of network media propaganda target based on criteria are discussed systematically,using the method of evaluation and selection of the scientific development of the media strategy is to break the way of enrollment in Higher Vocational colleges.This study used the method of literature research reviews and comments on the current study of network media,using descriptive analysis to explore the Jiangxi Province vocational college students network media experience and the existing problems,and special perspective,through the questionnaire survey found in-depth analysis of students' network behavior habits and Media Preferences:(1)Jiangxi the enrollment of Higher Vocational Colleges network media selection has a campus recruitment website is unreasonable,the lack of appearance and compatibility;searchengine enrollment and conversion rate is low,the lack of website optimization strategy;from the media platform management is not standardized,instant messaging platform content are uneven;the effective use of low degree,difficult for students to solve problems and other issues.(2)the students' network media preference is mainly divided into two categories: social media group preference and search media group preference.Based on this,this study from the students' network media preference perspective,in view of the Jiangxi Province vocational college students network media selection problems,proposes to strengthen site management,optimize campus recruitment website development group;website optimization strategy,enhance the search engine enrollment conversion rate;strengthen media standardized management and optimization platform;to enhance the credibility of social tools,for the students to solve practical problems and suggestions.