Research On The Guiding Mechanism Of Network Public Opinion In The New Media Era

With the rapid development of new media network technology,the media communication industry is facing new reforms,and new media has gradually become a public platform for people to exchange real-time information.New media has the characteristics of openness,high selectivity,timeliness and interaction,which will change the way of information release and dissemination,breaking the small pattern of traditional media information dissemination,and greatly improving Ordinary people want to participate in politics.While new media brings many benefits to society,it also brings many disadvantages,such as accelerating the spread of bad public opinion on the Internet,leading to a situation in which online public opinion is difficult to control.This study summarizes the current status of Chinese online public opinion in the context of the new era,as well as the main problems and the impact on society that Chinese online public opinion leads.At the same time,a classification analysis was conducted on the reasons for the formation of Chinese online public opinion.The four perspectives of the lack of public opinion guidance system,the lack of professional qualities of public opinion workers,the difficulty of public opinion supervision,and the incomplete legislation were analyzed.The main qualitative reason and in order to solve this series of problems,the last chapter of this article puts forward corresponding countermeasures,that is,from the aspects of the construction of the network moral system,the establishment of a system-standard network legal system,and mainstream ideological guidance Finally,I hope that this research can help and solve the construction of China's online public opinion guidance mechanism to a certain extent.