Research On Influencing Factors Of Location-Based Service Usage

Location-based service(LBS)is convenient,so to meet the positioning of navigation,social dating,and many other needs.However,while bringing technological progress at the same time,LBS also exist privacy security risks.On the one hand,LBS may expose information of user;On the other hand,more and more enterprises may collect location information from users for business interests.These questions increase the user's concerns about location privacy,which in turn affects the intention and practical behavior on LBS.In view of this,If LBS can be developed over the long term,it is necessary to clarify the relationship between privacy concerns,intention behavior and practical behavior.Based on the theory of privacy calculus model and theory of planned behavior,the study explores the impact of privacy concerns on the intention and practical behavior of LBS by means of empirical investigation,and draw the following conclusions.LBS privacy concerns include three levels.Institutional factors affect both the privacy concerns of LBS,while affecting intention and practical behavior.Privacy calculus model has great effect on the privacy concern,intention and practical behavior of LBS,but there are also limitations.Theory of planned behavior has a supportive role in researching privacy concerns,intentional and practical behavior of LBS.Privacy paradox also exist in LBS.The above research has found that the relationship between privacy concern and intention and practical behavior has been expanded in theory.In practice,the internal reasons of intention behavior on LBS are discussed,which provides a reference for mobile Internet enterprises to improve LBS.